We know it’s difficult to constantly come up with social media post ideas. To stay relevant and top-of-mind, you should be posting content every day. But that means it’s easy to run out of ideas, fast! So when you actually sit down to write a caption or blog… you probably sit and stare at the screen because nothing is coming to you. This means that you’re spending too much time thinking about social media post ideas instead of sharing awesome content with your audience. It’s also important to recognise that content marketing isn’t something that you should rush. After all, there’s no way you’ll engage your audience with social media post ideas that you came up without any preparation or research. In this article, we’ll outline 10 strategies so that you never run out of social media post ideas. Let’s get started!

1. Share Your Process:

It’s always easy to create content that outlines your business’ process and growth. This is the ethos of document-over-create. Essentially, this means that you should be documenting your day-to-day activities rather than always seeking to create totally unique content.

If you sell a product, share information about how it’s made. If you offer a service, explain how it’s delivered. If you’re making changes to the business, tell your audience. If you’re delivering a presentation at a meeting, record it. The ideas are endless!

The benefits of documenting your process is that it’s super easy for you to do. It’s a great way to pump out a whole heap of photo and video content without needing to go to any extra effort.

This is also super useful for generating new leads and building trust, as it shows your customers and clients exactly how your business works.

2. Share Your Knowledge:

You’re an expert in your field. Even though you’re probably not a household name just yet, as a business owner you’ll definitely know more than the average person – after all, that’s why customers come to you. You can create value for your audience by sharing some of your knowledge for free!

This is especially useful to cut through the noise on social media. Your post ideas should always seek to provide your audience will value. And there’s no better way than providing them with insider knowledge to help them out!

3. Solve Your Customers’ Problems:

Customers and clients come to you because you make their life better. It doesn’t matter what you sell – at its core, people buy it because it solves a problem that they’re facing.

So create content that helps your customers solve these problems! People have always got pain points – challenges they’re facing that they want help with. So figure out what people in your niche need. For example, if you sell clothing, you could post style tips and outfit combinations.

This is a great way to get discovered, provide value and build authority. If you become the go-to expert in your industry, the leads will start rolling in. In fact, this is one of the best ways to increase your social media CTR. If you can clearly define what appeals to their aspirations, fears or specific issues they are facing, you’ll never run out of content ideas!

4. Show Your Product or Service in Action:

This is one of the best ways to boost your social media marketing efforts. Your customers probably want to see how your business has helped other people just like them. So, post photos of your customers using your product or clients benefiting from your services. You could also accompany this with a testimonial. This kind of content is super easy to create and will increase brand loyalty by demonstrating social proof.

5. Comb Quora, Reddit Facebook Groups and AnswerThePublic:

No matter what you do, there will certainly be people asking questions about your niche online. Check out Quora, Reddit and Facebook Groups to see what your target market is talking about. Search for patterns and questions that repeatedly pop up, then make content about it.

You can also check out AnswerThePublic. This is a fantastic resource that taps into search engine data to let you know what your audience is searching for on Google. Type in a keyword and it will automatically populate a heap of questions… these make great social media post ideas.

6. Repurpose Your Content

It’s a mistake to post a piece of content and then forget about it. It’s possible to repurpose every single post that you make. This means that you can take one video or one blog post and turn it tens or hundreds of pieces of social media posts.

It’s all about remixing and breaking up your existing content into new pieces of microcontent, to be distributed across different social media platforms. For example, maybe you’ve recorded a presentation that you gave to a client. You could upload this 10-minute clip to YouTube and Facebook. That footage can then be split into multiple 30-second, bite-sized clips for Facebook and Instagram. You can also use the footage as the basis of a blog post – turn your presentation into a written piece that can easily be consumed online. Then take key quotes out of the blog post and turn them into infographics.

There’re so many ways to use one recording! This is a great way to save time while constantly producing a crazy volume of content. It also means you won’t need to think about so many social media post ideas.

7. Reuse Your Content

Yes, it’s okay to reuse content! We know that you don’t want to annoy your followers by sharing the same things over and over.

But guess what? There’s a pretty good chance that no one saw your post the first time you posted it. Your social media post will last on people’s feeds for 24 hours – and that’s the best-case scenario. It’ll probably only be relevant for a couple of hours after you post it.

Social media moves super quickly. Obviously, you know exactly what your posting and remember all of your posts. But in all likelihood, your followers won’t remember seeing it… if they saw it at all!

It’s also a good idea to reuse content so that your newer followers can see it. Your account is constantly growing, so there will always be people in your audience who haven’t seen your old content.

Now: obviously this tip comes with a warning. If you share exactly the same image every week, or even every month, you might annoy some of your followers. But if you share the same post every 5-6 months, your audience is unlikely to notice!

8. Curate Content

Providing your audience with value doesn’t mean that you need to create content from scratch. The internet is full of interesting and engaging content that would appeal to your audience. If you can share some existing image, video or article created by someone else, you’ll still be providing your followers with lots of value!

It’ll also help build your trust and authenticity. Instead of only ever promoting your own content, your fans will appreciate that you’re sharing the best content available. Luckily for you, it also means that you won’t need to constantly come up with your own social media content ideas – you’ll be able to use someone else’s.

But take note: when you curate content, you need to do it the right way. You can’t just steal someone else’s post. Not only is this unethical but it also means that you’re not adding any value. Why should someone follow your account if you’re posting content that they’ve seen somewhere else? The best way to think about content curation is that you’re acting as a DJ. You’re bringing your audience all of their favourite content in the way that they want to consume it. That should be the essence of your social media strategy.

You need to mix up the content in some way to make it valuable. For example, you could cut down a 1-hour speech into its most poignant segments, so that your audience can easily consume short 30-second clips. Or maybe you can add interesting titles and graphics over the original video. It’s even as simple as writing an interesting caption on an image that you’re sharing.

Additionally, you should always credit the original creator of the content by including a link to their website or social media profiles. This makes it more ethical to use their content because you’re providing them with proper attribution. Your post will probably also drive some traffic to their account, so it’s a win-win.

9. Draw Inspiration from Your Competition

Whatever industry you’re in, you likely have several competitors that you could look to for inspiration. See what kind of content they’re posting, especially what content is getting the most engagement.

Importantly, do not steal their content! You’re not there to copy-paste their images or blog posts. You’re using their account as a starting point to generate ideas.

10. Ask Your Audience:

If you’re still lost for ideas, you can always ask your audience what content they want to see more of. Set up a poll on your page or put out a call in your Instagram and Facebook stories, asking them to send you their most pressing questions!

Wrapping Up

That’s it! This post has shared some of the best ways to generate ideas for your social media posts. Although it’s difficult to consistently create new content as part of your social media marketing, these strategies will help you to constantly come up with engaging topics. To sum up, you should:

  • Share your process
  • Share your knowledge
  • Solve your customers’ problems
  • Show your product or service in action
  • Comb Quora, Reddit Facebook Groups and AnswerThePublic
  • Repurpose your content
  • Reuse your content
  • Curate content
  • Draw inspiration from your competition
  • Ask your audience

Need help converting your audience into customers? Kontent King can support your content marketing endeavours with a high-impact, sales-focused video for just $97. Get started today!

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